The Solution

After an in-depth brand exploration in collaboration with the mpathic team, we produced a CMYK print inspired brand (reminiscent of Bradbury Thompson) that balances science, sophistication, and humanity that is scalable.

The Challenge

mpathic, empathic AI technology, needed a total rebrand after a successful fundraiser. How can we design mpathic’s brand to exemplify a balance of both science and rigor that is also approachable and empathetic?

The Team

Grin Lord, Founder and CEO · Tad Hirsch, Head of Design · Jazmine Johnson, Sr. Designer & Art Director · Laura Porat, Sr. Animator