The Challenge
When Dr. Robbie Goldstein decided to challenge a long-term Democratic Congressman in Massachusetts, I had 2 weeks to create his brand. The team wanted this campaign to be an example of progress but also show an appreciation for the past. Boston is historic and progressive, so the challenge was to build on these opposite qualities to create a successful Congressional campaign brand design.
The Solution
We used history as our guide, finding inspiration in another Boston progressive, JFK. We built on that quintessential 1960’s style to bring the brand into 2020, combining unconventional political color schemes, textures and the classic san-serif font Futura paired with a new digital serif typeface, Lora.
BRAND GUIDELINES
