The Challenge

Inspiring students to be excited about computer coding could be a pretty hard sell. Inspiring students to love math is overall an incredible feat. How do you brand a curriculum-based product to 6th graders and inspire them to learn more? On top of that, how do you create a math workbook that is on brand but also designed for optimum usability?

The Solution

The goal of the brand is to show students how they can actually be superheroes by learning to code and present the many different ways they can use their ‘coding super powers’ in their futures. Their first superpower task? Creating a video game (who doesn’t love that?) To redesign this brand and the math workbook, I used a human-centered design approach, visiting classrooms in Boston, interviewing teachers and students. You can read more about the design-thinking process and my thesis here: Senior Thesis: Exploring Human-Centered Design

ANIMATION, video production, writing, directing, producing

BRAND IDENTITY AND ART DIRECTION

USER EXPERIENCE, DESIGN THINKING, HUman centered design, Product design

TEAM

social media

print

Brand Identity, Apparel Design, Package design

The Challenge

The Solution

ANIMATION, video production, writing, directing, producing

BRAND IDENTITY AND ART DIRECTION

USER EXPERIENCE, DESIGN THINKING, HUman centered design, Product design

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