Homeroom

Homeroom is a platform making it easier for after school enrichment programs to organize and run enrichment programs, with the mission of empowering schools to be the center of the modern village.

www.homeroom.com

Homeroom

January 15, 2021

The Solution

The Challenge

After an in-depth brand exploration collaborating with founder and marketing leaders, we fell upon a beautiful logo and brand design that has a small nod to the old brand while breathing life into a new one.

Homeroom, an online organizing tool for enrichment educators and parents, needed a rebrand while it worked on updating it’s product. How can we design Homeroom’s brand to be an empowering brand for both parents and children alike?

The Team

Casandra Espinoza Stewart, Founder and CEO · Jen Wehrmaker, VP of Marketing

Logo Design Before & After

Design and Brand Guidelines

Homeroom Website Redesign

TOWNrelief

August 20, 2020

BRAND DESIGN AND STRATEGY, product design, community organizing, copy WRITING, MARKETING

THE CHALLENGE

COVID-19 is having a direct impact on our small town economy and health. Many community members were trying to donate their time via social media, but it was unorganized and getting lost in all of the other messaging and content. How would I make these vital volunteer connections to bring relief to those in need during the COVID-crisis?

THE SOLUTION

I was determined to prototype a new product that helped make volunteer connections easy. I built out a solid brand with clear brand messaging, a simple and easy-to-use user experience, and created an online social presence in partnership with www.townmag.co.

I had over 50 volunteers use this platform to post their information. The one downfall was that I could not know (and for good reason) if the product was working. I sent various follow up surveys to volunteers to see if they were reached out to for relief - and the rate of use was around 25%, which exceeded my expetations.

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Faraday

January 2, 2015

The Team

Michael Lattig, VP of Marketing · Adam Vollmer, Founder and CEO · Lily Roosevelt, Marketer

The Challenge

The bicycle industry is an industry where there are many one time purchases of the product. Successful brands however, convert their buyers into brand ambassadors and into lifestyle brands. How does an electric bicycle start up not only sell their product and lifestyle brand, but encourage others to sell it for them?

The Solution

In an effort to engage our customers past the point of just buying our product, we started building a brand that focused on the electric bike lifestyle and also encouraged our buyers to become brand ambassadors. We created the Faraday Riders Club and amped up social media outreach. We used the solid marketing base of the Faraday community to launch a new product via kickstarter, and raised above and beyond the goal to get the bike into production.

Creative direction, Brand Identity & Strategy, Design, Marketing

Faraday Riders Club Assets_12.jpg — Faraday Riders Club

After purchasing a Faraday bike, a customer would receive this box of goodies and would become an inducted member in the Faraday community. As lead designer, I created, designed and produced all branded collateral as well as working closely with the director of marketing on strategy and budget.

Brand, Video Production, Campaign, design, photography

Cortland Kickstarter

In an effort to gain funding for the newest Faraday bicycle, the Cortland step-through, I worked on creating the assets for the Kickstarter campaign, from online presence to photography to video. Safe to say, we achieved our goal of raising $187,821 and the Cortland went into production.

VIsit the Kickstarter

Art Direction, Photography, SOCIAL MEDIA

Bootstrap

May 1, 2014

The Challenge

Inspiring students to be excited about computer coding could be a pretty hard sell. Inspiring students to love math is overall an incredible feat. How do you brand a curriculum-based product to 6th graders and inspire them to learn more? On top of that, how do you create a math workbook that is on brand but also designed for optimum usability?

The Solution

The goal of the brand is to show students how they can actually be superheroes by learning to code and present the many different ways they can use their ‘coding super powers’ in their futures. Their first superpower task? Creating a video game (who doesn’t love that?) To redesign this brand and the math workbook, I used a human-centered design approach, visiting classrooms in Boston, interviewing teachers and students. You can read more about the design-thinking process and my thesis here: Senior Thesis: Exploring Human-Centered Design

ANIMATION, video production, writing, directing, producing

BRAND IDENTITY AND ART DIRECTION

USER EXPERIENCE, DESIGN THINKING, HUman centered design, Product design

Logo Design Before & After

Design and Brand Guidelines

Homeroom Website Redesign

BRAND DESIGN AND STRATEGY, product design, community organizing, copy WRITING, MARKETING

THE CHALLENGE

THE SOLUTION

The Team

The Challenge

The Solution

Creative direction, Brand Identity & Strategy, Design, Marketing

Brand, Video Production, Campaign, design, photography

Art Direction, Photography, SOCIAL MEDIA

The Challenge

The Solution

ANIMATION, video production, writing, directing, producing

BRAND IDENTITY AND ART DIRECTION

USER EXPERIENCE, DESIGN THINKING, HUman centered design, Product design

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