BRAND DESIGN AND STRATEGY, product design, community organizing, copy WRITING, MARKETING
THE CHALLENGE
COVID-19 is having a direct impact on our small town economy and health. Many community members were trying to donate their time via social media, but it was unorganized and getting lost in all of the other messaging and content. How would I make these vital volunteer connections to bring relief to those in need during the COVID-crisis?
THE SOLUTION
I was determined to prototype a new product that helped make volunteer connections easy. I built out a solid brand with clear brand messaging, a simple and easy-to-use user experience, and created an online social presence in partnership with www.townmag.co.
I had over 50 volunteers use this platform to post their information. The one downfall was that I could not know (and for good reason) if the product was working. I sent various follow up surveys to volunteers to see if they were reached out to for relief - and the rate of use was around 25%, which exceeded my expetations.
