BRAND DESIGN AND STRATEGY, product design, community organizing, copy WRITING, MARKETING

THE CHALLENGE

COVID-19 is having a direct impact on our small town economy and health. Many community members were trying to donate their time via social media, but it was unorganized and getting lost in all of the other messaging and content. How would I make these vital volunteer connections to bring relief to those in need during the COVID-crisis?

THE SOLUTION

I was determined to prototype a new product that helped make volunteer connections easy. I built out a solid brand with clear brand messaging, a simple and easy-to-use user experience, and created an online social presence in partnership with www.townmag.co.

I had over 50 volunteers use this platform to post their information. The one downfall was that I could not know (and for good reason) if the product was working. I sent various follow up surveys to volunteers to see if they were reached out to for relief - and the rate of use was around 25%, which exceeded my expetations.

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The Challenge

Inspiring students to be excited about computer coding could be a pretty hard sell. Inspiring students to love math is overall an incredible feat. How do you brand a curriculum-based product to 6th graders and inspire them to learn more? On top of that, how do you create a math workbook that is on brand but also designed for optimum usability?

The Solution

The goal of the brand is to show students how they can actually be superheroes by learning to code and present the many different ways they can use their ‘coding super powers’ in their futures. Their first superpower task? Creating a video game (who doesn’t love that?) To redesign this brand and the math workbook, I used a human-centered design approach, visiting classrooms in Boston, interviewing teachers and students. You can read more about the design-thinking process and my thesis here: Senior Thesis: Exploring Human-Centered Design

BRAND DESIGN AND STRATEGY, product design, community organizing, copy WRITING, MARKETING

THE CHALLENGE

THE SOLUTION

The Challenge

The Solution

ANIMATION, video production, writing, directing, producing

BRAND IDENTITY AND ART DIRECTION

USER EXPERIENCE, DESIGN THINKING, HUman centered design, Product design

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