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Colleen Murphy

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Homeroom

Homeroom is a platform making it easier for after school enrichment programs to organize and run enrichment programs, with the mission of empowering schools to be the center of the modern village.

www.homeroom.com

Homeroom

January 15, 2021

The Solution

The Challenge

After an in-depth brand exploration collaborating with founder and marketing leaders, we fell upon a beautiful logo and brand design that has a small nod to the old brand while breathing life into a new one.

Homeroom, an online organizing tool for enrichment educators and parents, needed a rebrand while it worked on updating it’s product. How can we design Homeroom’s brand to be an empowering brand for both parents and children alike?

 

The Team

Casandra Espinoza Stewart, Founder and CEO · Jen Wehrmaker, VP of Marketing

 
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Logo Design Before & After

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Design and Brand Guidelines

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Homeroom Website Redesign

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In Corporate Tags Branding, Brand Design, Education

Behailu Academy

Behailu Academy is a free arts-based youth development program that provides the time, space and experiences for youth to find, define, refine and share their unique voices through the arts and artistic expression. I taught graphic design and photography twice a week for 2 years at Behailu, and I also redesigned their website and updated their branding.

www.behailuacademy.org

Behailu Academy

September 2, 2016

The Challenge

Behailu offered graphic design and photography courses to their after-school students. I was tasked with teaching them to use the Adobe Suite and the fundamentals of graphic design. What curriculum strategy will empower young high school students to excel at learning the principals of graphic design, the tools and basics of Photoshop, Illustrator, After Effects and inDesign, while creating higher self esteem and exploring themselves and their own power?

 

The Solution

After my first semester at Behailu, the second semester allowed me to refine and change my approach. Students were not interested in the technicalities of graphic design or learning about the pen tool; I realized quickly I needed to engage them in a different, more meaningful way. The one thing teenagers are most intrigued with? Themselves. I made sure to incorporate self-exploration throughout the remainder of the curriculum. Quickly, the projects they were completing were beautiful, honest, and skilled. View full curriculum here.

 
 
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Looking inward: Photoshop Portrait Double Exposure Self-Portraits

Objective: Students will learn to give a productive critique of each others work. Every student will have a chance to show their work but will not talk about it until after we critique it. We will start on a new tutorial about typography and image and how to combine them effectively. 

 

Exploring Emotions and Movement: Black and White Self-Portraits

Objective: Students are going to use their photography and Photoshop skills to explore how to express emotion and movement through their own portraits.

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Power In the Palm Of Your Hand Photoshop Collage

Objective: Students will work together to take photographs of their own hands and through design and self reflection, they will envision what lies in the palm of their own hands, acknowledging their own power to attain their dreams and goals. 

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Poetry Partnership

Objective: Partnering with the Behailu poetry class, we will be taking students poems and laying them out on a poster for them to display while combining visuals that represent the poem.

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Wildest Imagination: Surrealism

Objective: Students are going to use their wildest imagination and put our Photoshop collaging skills to the test. Jumping into what Surrealism is and the history of surrealism, students will then create their own surrealist scenes.

 
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Combining Text and Image

Objective: Students explore how typography and image can be combined to create meaning, and how to combine them effectively. 

In Social Impact Tags Education, Graphic Design, Photography, Behailu Academy, User Experience, Charlotte, Charlotte North Carolina

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